There’s no denying, a Food Revolution is taking place in America. Consumers are shunning unhealthy food and beverage choices and incorporating better ones¬†into their diet. How so? With cold-pressed juice, the organic food boom, the slow food movement,¬†urban farming, beekeeping, community¬†activists, environmental stewards, authors and more have changed how people eat in recent years.
As you may have heard, these¬†changes¬†in our culture have directly affected¬†the carbonated, soft drink¬†beverage industry too.¬†Simply put,¬†they’re losing the market share battle and falling flat.
As a non-soda drinker myself, I normally could care less about what happens in the soda business. Yet, I do know how beneficial not drinking soda can be for overall health.
Recently, I attended a half-day corporate training session with more than three dozen adults. They catered it with¬†assorted convenience¬†breakfast choices, coffee, pasteurized packaged¬†juices, and various¬†sodas. (Everything was offered buffet style at no additional cost.)
Surprisingly, at the end of the day, I noticed only a handful of empty soda cans remaining in the room. I scanned all the¬†tables quickly to see mostly drained¬†bottled water containers instead.
The takeaway? Americans might¬†actually be¬†realizing¬†soda isn’t their best drink choice.¬†Such¬†bubbly news.